Whenever Rata communicates with its audience, we understand it is an opportunity to make the right professional impression.
The Rata visual identity plays an important role in our communications and is a snapshot of what our business is about. Our visual identity incorporates a New Zealand look, while also representing sustainability in the following ways:
- The logo is a stylized image depicting the map of New Zealand.
- The gap between the red and green imagery – not only represents Cook Strait, but also represents a never-ending path of continuous improvement which is essential for the future growth of businesses and their development incorporating ethics and sustainability.
- The use of the red and green imagery depicts a Rata tree in full bloom.
Ultimately, we created a visual identity that we are extremely proud of.
The Rata name and logo are a registered trademark.