Rata Professional Services is widely recognised as having a unique holistic approach to business sustainability, its understanding and implementation.
We believe it all starts with ‘people’.
Initially, Rata was solely focussed on New Zealand organisations achieving sustainable business certification through the Rata Sustainable Certification Programme.
While certification is still very important, Rata has developed other ground breaking initiatives for New Zealand organisations to embrace.
Rata believes the initiatives it provides to New Zealand businesses are sound investment tools that add value to organisations and their culture.
Rata is proud that it is 100% Kiwi owned and operated.
Our Visual Identity
Whenever Rata communicates with its audience we understand it is an opportunity to make the right professional impression.
The Rata visual identity plays an important role in our communications. Our visual identity initially provides an instant snapshot of what our business is about. We also believe it is honest, has integrity, is timeless, unique and is visually powerful. It is effective, eye catching and professional.
It incorporates a New Zealand look, while also representing sustainability and a Rata tree in the following ways: –
The logo is a stylized version depicting the map of New Zealand.
The gap between the red and green imagery – not only represents Cook Strait, but also represents a never ending path of continuous improvement which is essential for a business’s future growth and development incorporating ethics and sustainability.
The use of the red and green imagery depicts a Rata tree in full bloom.
Ultimately, we created a visual identity that we are extremely proud of.
The Rata name and logo have been protected by being a registered trademark.